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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

More landing pages can optimize your conversions

Answered => “Does a tabbed landing page hurt SEO?” on Quora.

https://www.quora.com/Search-Engine-Optimization-SEO/Does-a-tabbed-landing-page-hurt-SEO

=> My answer…

You know the drill…Google SEO Rule #1 – #10: Design for the user, not the crawler bot.

That being said, let’s presume you want to be smart about balancing content (for the bot) vs the user and ideally getting a conversion. I can’t say for sure on such a small amount of input but it sounds like your landing page might be a bit “intense” for a landing page. For that purpose I’m getting a sense of TMI. If there’s so much content that you need tabs and such, then perhaps that can be distilled? Or better still, develop five (or more?) specialized landing pages for each target / motivation / message. Instead of trying to be all things to all people all the time – and perhaps clouding the waters – I would consider more pages, each with a well defined focus.

The nice part about this is, it will (or at least should) meet your SEO needs as well. Funny how that is, yes? Make the user happy and the bot likes it too. That is, instead of one landing page with the kitchen sink, you’ll have multiple landing pages that if crafted properly Google will ideally recognize as each having a specialty. Search for said specialty and get a page. On the other hand, the single landing page kitchen sink approach might be too vague for Google to make any reliable connections.

Should I mention that you can consider doing A/B testing within each area of info focus.

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