Consumed => “The Best Way To Develop an Optimized Mobile Website” by Preston Van Dyke on SEO.com

Read more: http://www.seo.com/blog/the-best-way-to-develop-an-optimized-mobile-website/#ixzz2A9yTgZZG

=> My value add (i.e., left a comment)…

Solid 50,000 foot survey of the playing field. Thanks.

Two thoughts:

1) It’s only recently that I’ve become more and more pro-mobile version. I used to believe only restaurants and such needed to be accessible via a small screen. Wrong! Any where there are people waiting for whatever, there are almost as many of those people buried in their small screens. There’s a lot of idle time being used wisely on the small screen. Making your site (e.g., blog) easy to read under such circumstance it getting more important every day. Which leads me to…

2) 15% might sound small but of the whole universe of searches that’s still quite a few eye balls. Fact: That’s only going to increase. Mobile is a “just a phase” just like the internet was “just a phase” a few years back, eh? Waiting for this phase to pass only means falling further and further behind. The time to act was yesterday.