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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Meet the new small. Same as the old small?

Consumed => “The New Small – Video Book Review” on Chris Brogan.

Left a comment…

Correct me if I’m wrong but there have been “emerging technologies” for quite some time, no? The automobile. The telephone. The fax machine. The PC. The cell phone. The email. Etc. I agree, the internet has brought on a smorgasbord of options. That said…

1) A good majority of small biz owners don’t have the time to wade through what comes down to be noise and clutter.

2) Having a tool and knowing how to use it are two very different things. For example, look at Zappos. People get all wrapped in how they do customer service but many of those same people miss the point – Zappos *is* doing customer service. Not talking about it. Not dreaming about it. Not patronizing it. They’re just doing what so many companies should have been doing but elected not to do. I respect Zappos but not because they are “innovative” per se.

I’m no Luddite. I wrote my first program on punch cards in the last 70’s, And it is with that perspective that I say that technology can obviously be very enabling. Unfortunately, it’s too often either squandered or worshiped as some sort of panacea because (in either case) so many can’t even get the (non technological) fundamentals correct.

Guys like Simon can spin it all they want but big fancy orange Web 2.0 buttons are not going to fix what seems to be a tradition for small business. That is, they buy snake oil then what they really need is a reality check. Maybe I’m wrong but the track record seems to be, “Meet the new small. Same as the old small.”

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