Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Measuring marketing means eliminating silos

Consumed => “You Can’t Measure Social Media ROI in a Silo” by Lisa Arthur on Forbes.

http://blogs.forbes.com/lisaarthur/2010/11/02/you-can’t-measure-social-media-roi-in-a-silo

It’s not just social media. No marketing should be measured in silos.

In short, whether your company is large or small, there is a need in this day and age for a holistic and intelligent approach. Or did you think I just made that up because it sounded good?

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