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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Measuring loyality with Google Analytics

Consumed => “Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!” by Avinash Kaushik on Occam’s Razor.

http://www.kaushik.net/avinash/google-analytics-tutorial-8-valuable-tips-to-hustle-with-data

=> My value add (i.e., left a comment)…

As is my tradition, I’d like to start with a thank you. Thank you Avinash for taking the time to share this stuff. I’ve got a couple thoughts, please:

– In #1 – “Pro Tip: …Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the shopping cart and…. all the key clusters of your audience”

Great idea. Do you think you might be able to suggest reports for each target audience in a future article? I’m pretty sure you’ve touched on such things in the past. None the less, to have a recap / jumping off point from the Lead Ninja would be much appreciated.

– In #5 you say, “…43% of the traffic comes to the site between 9 and 200 times in a month! That is loyalty!…”

Can I play devil’s advocate for a moment?

I’d like to argue the other side of your conclusion here. Simply put, perhaps people are not coming back because they want to, but because they have to. Perhaps they can’t find what they are looking for? Perhaps they see something mentioned but there’s no link / tag for them to click on for that phrase such that they jump in deeper? Or – as I think I mentioned previously – perhaps there would be benefit to breaking posts up into smaller pieces and spreading them out over 2 or 3 posts/days? (Which i think would add SEO value as well. But you’re the Kung Fu Analytics Master. Moi? I’m Grasshopper. So what do I know? :)

At the very least, how about a list of the sub-sections at the top of a given article with anchor links down the page to that section? Slap some GA event tracking on those babies and perhaps you’ll get some insight into the (possible) flaw in your conclusion? For example, of the people who came back the page three or more times, which events triggered?

Btw, shareable by sub-section would help too. Having to say “See #5” (which I just did in an email to a client) is not quite the same as “Read this” and having them land dead smack on the intended bit shared.

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