Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
Share RSS 2.0 feed for Sign up for the mailing list. Follow Chief Alchemist on Twitter. 'Like' the Chief Alchemist's page on Facebook. See what Chief Alchemist has been Q&A'ing on Quora. Chief Alchemist bookmarks & highlights on Follow the Chief Alchemist on Chief Alchemist channel on Chief Alchemist on Flickr. Mark 'Chief Alchemist' Simchock on LinkedIn. Free Initial Consultation. Email Chief Alchemist. Phone Chief Alchemist.
  • Mark ‘Chief Alchemist’ Simchock
  • 'Email me.Email => ca .at. ChiefAlchemist .dot. com
  • 'Phone me.Alchemy United => 732 997-0028
  • Free initial consultation.Free => Initial Consultation
  • Please be sure to subscribe to your communication channels of choice.
  • Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.
Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Measure. Analyze. Understand. Repeat.

Consumed => “How Social Data Can Payoff Big When it Comes to Increased Conversions” by Mike Spataro on Social Media Today.

Left a comment…

All great thoughts. Thanks!

I do believe there are two important points—that maybe were stated earlier in the series—that provide important context:

1) The data and maybe even the information will tell you what. However, it typically will not tell you why. Have some grasp of why is going to help make more accurate decision. (Kudos to Avinash Kaushik for his emphasis of this point.)

2) As they say on Wall Street, “Past performance is not always indicitive of future results.” Letting the tail wag the dog does have its limitations. Certainly be mindful of staying on course but don’t forget to invest some time and effort into R&D (just in case the course isn’t quite what it appears to be).

It’s all as much a science as an art, but we’ve got to try. Just winging it isn’t an option, nor is the status quo.

Will not be published. Required.
Please include http://