Maximum Marketing: What Sticks – Chapters 1 – 17
Consumed => “What Sticks” by Rex Briggs and Gregg Stuart.
Here’s a single link to the summaries (chapter by chapter) posts:
Highly recommended. If your marketing and advertising isn’t working then this book will likely help you address that. Be warned, What Sticks is not about dreaming up more creative message ideas. It’s about process, measurement and discipline.