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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Marketing & Sales Gone Wild

Consumed => “The social media measurement smackdown” by Mark Schaefer on Businesses Grow.

http://www.businessesgrow.com/2012/02/19/the-social-media-measurement-smackdown

=> My value add (i.e., left a comment)…

Were your fellow panelists gainfully employed? They shouldn’t be, or at best probably won’t be for long. How can anyone sit around all day collecting a pay cheque for doing X and not know if X is actually accomplishing anything? Or worst still, claim that knowing doesn’t matter? In my town such a casual attitude is called a hobby.

That bring said, “Marketing & Sales Gone Wild” is nothing new. Anyone who has read “What Sticks” by Rex Briggs and Gregg Stuart already understands this. It’s sad how old new media really is already.

Finally, I agree, there’s only so much benefit to trying to measure the ROI of what some times comes down to the equivalent of digital paperclips. But when something as simple and thorough as link tagging is ignored, well then your fellow panelists deserve a lesson in ROI. The kind of lesson that comes written on a pink sheet of paper.

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