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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Making the most of your company’s Facebook page

Consumed => “7 Winning Facebook Page Strategies Every Company Should Know” by Jelly Bone on SpeckyBoy.

http://speckyboy.com/2012/02/24/7-winning-facebook-page-strategies-every-company-should-know

=> My value add (i.e., left a comment)…

These are all good solid tips but I believe it over-emphasizes the importance of the Page itself.

While I have no solid data other than my FB habits (and to some extent the habits of my friends and colleagues), I would guess-timate that a very high percentage of the engagement and interaction takes place while Page status updates are flowing in and through Like’ers News feeds. Actual page visits? That’s not really how the social media model works, yes?

Before I forget let me add #8 – Always attach an image to your page’s updates. Images make the updates easier to see, they’re a means to branding, and they can also be shared. I’m not so sure a plain update (i.e., no image, no link) can be Shared. We want shares, right? Right!

Bottom line…if your resources are limited/fixed then investing energy in apps, etc. might be a waste of time. I would say that what you say and how (i.e., #8) is more important than how unique your page is or what apps your using (that few might ever see).

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