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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Look ma! I won. I won.

FYI => Yesterday I mentioned the call to action analysis “contest” on Marketing Experiments. Long story short, I was correct. Check it out…

http://www.marketingexperiments.com/blog/analytics-testing/call-to-action-testing.html

=> My value add (i.e., left a comment)…

Hey Paul, thanks for the pat on the virtual back.

I presume the key was the bit about retention rate. Retention rate is probably one of the most under-appreciated marketing/sales metrics, yes? Too many get obsessed (and rewarded) for short term results, when the truth is in the longer term staying power.

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