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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Lipton Brisks get a big fat yawn

Consumed => “Lipton Brisk Rolls Out Interactive Murals” by Todd Wasserman on Mashable.

http://mashable.com/2010/12/16/lipton-brisk-rolls-out-interactive-murals

Left a comment…

And what exactly does this have to do with the brand and/or product? Looks to me like the agency put more energy into snowing the client then they did into the actual creativity of the project. Maybe it’s just me but best word I can find for this is…yawn.

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