Link Building is a Thing of the Past
Consumed => “Google: Try To Avoid Link Building Because It Can Do More Harm Than Good” by Barry Schwartz on Search Engine Land.
=> My value add (i.e., left a comment)…
With all due respect, history shows this is more or less stating the obvious.
At the end of the day Google’s ranking algorithm just wants to be human. That is, if a human would look at a bunch of crap links and “discount” them (for being shitty), then Google will want to do the same. This is why today’s gaming the system is tomorrow’s penalty.
The pattern is pretty obvious. Anyone who doesn’t recognize should consider a career outside SEO.