Know when to hold’em, know when to fold’em
Answered => “How do you convince a client that a brand is more than just a logo and a tag-line?” on Quora.
=> My answer…
fwiw I’m leaning towards Bruce Philp’s line of reasoning, kinda. I would give serious consideration to thanks but no thanks and just move on. If in 2014 – we’re close enough – they don’t get it and worse, don’t get that they don’t get it then that’s a red flag.
I’m convinced that most very successful outfits got to that level not so much by the battles they won – there are always going to be glorious and often embellished “war stories” – but from knowing when to walk away from battles that have a high chance of not being won.
Choose your battles wisely. Know when to hold’em. Know when to fold’em.