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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Key KPIs for Google Analytics

Consumed => “Best Web Metrics / KPIs for a Small, Medium or Large Sized Business” by Avinash Kaushik on Occam’s Razor.

http://www.kaushik.net/avinash/best-web-metrics-kpis-small-medium-large-business

=> My value add (i.e., left a comment)…

You said, “I continue to be a believer in trying to prompt love at first sight.” But shouldn’t it be love at first “site”? (Ba dum bump goes the drummer.)

As usual, great stuff. Two thoughts about bounce rate that I’d like to share.

1) Since I’m finally becoming more comfortable with Event Tracking I’d like to recommend that anyone who is going to obsess about bounce rate make sure they use Event Tracking (when appropriate) to help increase the accuracy of bounce rate counts.

2) Moi? I’d be certain to also keep an eye on return visits. While it doesn’t always apply to my personal surfing habits, quite often I’ll visit a page and either leave it open in my browser (for days), bookmark it, or just go back to it from my browser’s history. Perhaps I’m atypical?

My point is (and sticking with your sex-appeal theme), not every visitor is looking for wham, bam, thank you mamma. I believe it’s possible to becomes overly focused on quickie / one night stands (so to speak) such that you end up not appealing to the LTR type customers that is better for business.

I appreciate that your recommendations always have caveats. I just wanted to add my 2 sexy cents.

And fwiw, I think CTR should have been listed with small biz. There’s no reason a small biz can’t for example, do A/B testing on the subject line of an emailing and then roll out the one that does best a day or so later. If the difference is even slightly significant, the extra step would be well worth it. Let’s also not discount how repeated “bad” subject lines is going to impact a receiver’s willingness to even look at your subject line, let alone open it, in the future.

Again, I realize you have to draw lines in the sand somewhere, but the marketer in me cringes when I get so many emails from the same source with awful email subject lines. I might not unsubscribe but you can be sure I’m turned off.

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