Consumed => “How To Build An Audience On The Internet: The Kevin Rose School Vs. The Fred Wilson School” by Tom Anderson on TechCrunch.

http://techcrunch.com/2011/07/11/how-to-build-an-audience-on-the-internet-the-kevin-rose-school-vs-the-fred-wilson-school

=> Value add (i.e., left a comment)…

Which school? Neither and both.

My “blog” is my hub. I own the domain. It’s a self-hosted WP site. When I publish a blog post I use a plugin that automatically pushes “messages” (e.g., status update, tweet, etc.) out to Twitter, FB, etc. with links back to my post. On top of that those links are uniquely tagged and shortened so I can analyze my the inbound traffic down to the post and SM channel. I’m a measuring marketer not a soft, fluffy messager. Ya dig?

The other plus I find is that this hybrid model allows me to add value. There are plenty of people tweeting, tweeting and tweeting. (Yawn!) A fair percentage of the time it’s not even clear they read the article they’re “recommending”. If they did they wouldn’t have tweeted it – ’cause it’s crap, myth, (mistaken) conventional wisdom, etc. The irony is that these non-value-adders believe that tweeting is enough. That it somehow differentiates them. Really?!?! In 2011???!?!

The bottom line…

My content is where is needs to be (i.e., a place Google can index it and I can retain control over it) and it goes where it needs to go (into the SocialMediaSphere). Rocket science? Not really. So I’m not really sure WTF Kevin Rose is thinking.