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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Keep It SEO Stupid

Consumed => “WordPress SEO Theme Guidelines” by Joost de Valk on Yoast.

And for theme users (e.g., you?): Be sure to use Joost’s SEO WordPress plugin.

Also, keep in mind that the post title, the URL and the page meta title do not have to be exactly the  same. From an SEO perspective, the URL is the most important, then the page meta title, and finally the post title. Ideally the URL and page meta title will share the same keywords.

For example, there are times I’ll use “WP” (for WordPress) in a post title but I’ll spell it out in the URL and page meta title. Not using the acronym is ideal but sometimes space doesn’t allow. Or sometimes I want to be a bit creative with the title and not lose too much SEO benefit.

=> Value add (i.e., left a comment)…

Good stuff. Some nearly fatal, some minor but helpful. All 100% Joost genius.

That said – and maybe it’s already understood – but I think it’s worth mentioning that the theme is just a tool. Yes, it should have certain capabilities. But there’s also some responsibility on the user’s part to do their home work, learn the basics, etc. That is, to know how to use the tool properly.

Obviously, not so much directed at this community as much as some who might stumble through. Maybe it’s just me but I sometimes find people (read: clients) expecting maximum SEO bang while not being willing to invest the time/effort to make that happen. In other words, it’s not always the theme’s fault.

Thanks again. Always a pleasure.

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