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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

“It’s not about making content. It’s about making content that matters.”

Consumed => “Secrets To Great Content Marketing: Value, Place, And Being The Best” by Jay Baer on Forbes.

http://www.forbes.com/sites/oracle/2014/04/16/secrets-to-great-content-marketing-value-place-and-being-the-best

=> My value add (i.e., left a comment)…

re: “Don’t create a lot of content that is somewhat useful; create a little content that is extraordinarily useful.”

and

“It’s not about making content. It’s about making content that matters.”

Can I steal those? And *not* give you the credit ;)

But yes, of course, it’s about quality. Actually, it has always been about quality. What is unfortunate is, there is so much quantity that the true value of quality gets hidden. Add the fact that “contributing partners” (i.e., consultants, freelancers, etc.) get paid by the piece (so to speak), and again the drive for quantity gets magnified.

p.s. At this point calling it content marketing is starting to feel as bit dated. (Pardon the cliche but) actually, it’s the new normal. It IS marketing. Period. That is not to say it is ALL of marketing but that content marketing is no longer some sort of fad / trend-soon-to-die. The sooner you get on board and figure it out, the better off you’ll be, yes?

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