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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

It’s 2013 and we’re still stuck with email. Really?

Consumed => “Three Companies Thinking Outside the Inbox” by Rachel Metz on MIT Technology Review.

=> My value add (i.e., left a comment)…

Re: “The sad truth is that it’s tough to make e-mail better.”

I see it differently. The problem with email is the same problem as the internet as a whole, it’s the filter (or the lack there of). In other words, there’s no shortage of hay (read: content). The problem is finding the right needle at the right time and maintaining some sense of organization going forward. Certainly, in 2013 there’s got to be a better way.

The fact that so many – like you, myself included – have been begging and praying for an alternative must mean something. What good is Moore’s Law of any other exponential growth law if we can’t keep up with the volume of the increases? Trees are no longer falling in the woods, entire forests are going down and no one is hearing them fall. That’s a lot of incentive to make e-mail better, yes? Imagine what would happen with a tool that increased email usage productivity 10%, or even just 5%. Apply that improvement to two-billion-plus users and you’ve got a significant amount of upside.

Finally, to me the bonus round would be that once you crack the email nut the same technologies can be applied to other messages (e.g., RSS feeds, SMS, etc.). These others afterall are just message objects (i.e., title, body, attachments, etc) of a different source. I have similar info that I need to consume. Why must I use different “apps” and different devices? That doesn’t make sense to me in 2013.

Or put another way: E-mail can be made better. The sad truth is, no one is tough enough – thus far – to make it so.

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