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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Is Your Tweet Already Dead?

Consumed => “The Short Lifespan of a Tweet: Retweets Only Happen Within the First Hour” by Frederic Lardinois

Left a comment…

This all reminds me of the classic…If a tree falls in the woods and no one is there to hear it land, does it still make a sound?

A couple things comes to mind:

– I think it’s time we be a more careful about using the word conversation. Much like “Like” is not indicative of engagement, “tweeted” is not indicative of Like or conversation. The fact is, Tweeted is not even indicative that this article was read.

– A very high percentage of the population are exhibitionists. Which is fine. But it’s not a conversation if no one is listening. In such an environment it might make sense to differentiate by becoming more of listener (and reTweeter) and less of a (self-centered?) broadcaster.

Social media, however you want to define it, is not a panacea. It will not make a sucky brand less sucky. Ultimately, it all comes back to quality. Quality is *the only thing* that will cut through the noise (i.e., quantity). And you better get your quality weight up ’cause it’s gettin’ pretty darn noisy.

The recommendation would seem to be that more people/brands should spend less time Tweeting and more time thinking about what they’re going to Tweet and why. Tweeting for the sake of Tweeting is not a strategy. Nor will it save your sucky brand.

It’s a tool. And like any tool there is a right and wrong way to use it.

All that said, this article confirms for me why I established this site. Yes, I can tweet all these things. But at the same time, I can add value too. Let’s face it, anyone can tweet. The questions becomes, “OK, what do you think about ____ and why?”. This site is also indexed and thus continues to have SEO value long after the tweeted versions have died.

It’s too early to say if it’s the best of both worlds I’m shooting for, but the early results and feedback seem to indicate I’m on the right track.

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