Is your product / brand like being a DJ?
Consumed => “Jeff Mills: Artist, Producer, DJ and Entrepreneur” by Tamara Warren on Forbes.
=> My value add (i.e., left a comment)…
It’s not rocket science, is it?
Develop a quality product. Be mindful and relentless about execution. Know when to say no. Engage and entertain. Refine. Refocus. Repeat.
Kudos to Mr. Mills and those no-sellouts like him. Not everything of value has to have a Walmart state of mind.