Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
Share ChiefAlchemist.com. RSS 2.0 feed for ChiefAlchemist.com. Sign up for the mailing list. Follow Chief Alchemist on Twitter. 'Like' the Chief Alchemist's page on Facebook. See what Chief Alchemist has been Q&A'ing on Quora. Chief Alchemist bookmarks & highlights on Diigo.com. Follow the Chief Alchemist on Digg.com. Chief Alchemist channel on Last.fm. Chief Alchemist on Flickr. Mark 'Chief Alchemist' Simchock on LinkedIn. Free Initial Consultation. Email Chief Alchemist. Phone Chief Alchemist.
  • Mark ‘Chief Alchemist’ Simchock
  • 'Email me.Email => ca .at. ChiefAlchemist .dot. com
  • 'Phone me.Alchemy United => 732 997-0028
  •  
  • Free initial consultation.Free => Initial Consultation
  • Please be sure to subscribe to your communication channels of choice.
  • Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.
CURRENT “TOP 10” TOPICS TOOLS CLIENTS & PROJECTS SOURCES SEARCH HIDE
Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Is your font size killing your conversions?

Consumed => “16 Pixels For Body Copy. Anything Less Is A Costly Mistake” by D Bonn Tennant on Smashing Magazine.

http://www.smashingmagazine.com/2011/10/07/16-pixels-body-copy-anything-less-costly-mistake

=> My value add (i.e., left a comment)…

Re: “Web design is not about what designers like. It is about what users want and what will best achieve our client’s goals.”

Worst than tiny fonts is the fact that this statement still needs to be repeated in (what might as well be) 2012. Font size just happens to be a symptom of a broader disease, yes?

That being said, let’s face it, plenty of us get “direction” from client that is less than ideal (to put it kindly). There’s certainly no shortage of poor design. I’m just not so sure designers are always the root cause.

Required.
Will not be published. Required.
Please include http://