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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Is your font size killing your conversions?

Consumed => “16 Pixels For Body Copy. Anything Less Is A Costly Mistake” by D Bonn Tennant on Smashing Magazine.

=> My value add (i.e., left a comment)…

Re: “Web design is not about what designers like. It is about what users want and what will best achieve our client’s goals.”

Worst than tiny fonts is the fact that this statement still needs to be repeated in (what might as well be) 2012. Font size just happens to be a symptom of a broader disease, yes?

That being said, let’s face it, plenty of us get “direction” from client that is less than ideal (to put it kindly). There’s certainly no shortage of poor design. I’m just not so sure designers are always the root cause.

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