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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Is your company’s website site increasing the value of Facebook’s IPO?

Consumed => “Is Social Media Killing the Website?” by Franz Keller on MarketingProfs.

=> My value add (i.e., left a comment)…

Please pardon my tone but I bumped my head falling off my chair. As a result, I’m confused and a bit anrgy from the pain this article has caused me.

I have to ask:

Why isn’t your site build with a CMS (content management system)?

In a world where WordPress, Drupal and ExpressionEngine are as ubiquitous as air, a static website and a webmaster – does anyone still really use that term? – might as well be horseback. Is there a cost associated with developing a site with a CMS? Yup. Just the same there’s a cost associated with NOT having a site with fresh content. Frequency of visits is a function of new content to be consumed. Quarterly? Really? In 2012?

That said, I’m sure the IPO’ing Zuckerberg & Co are overwhelmed with joy knowing that so many SMBs: don’t have a CMS enabled site; believe that social media is “free”; and wake up every day thinking that Facebook is all they need. Gawd, someone please slay all three of these myths already.

Let me cut to the chase…

I agree with Franz 125% that when done properly a website is still a very important component of a brand’s identity. Unfortunately, starting without a CMS is going down Not Done Properly Road and ending up loving where it leads…Facebookville.

I’d like to add, I’m not so sure anyone is going to be inspired when said tool (i.e., website) is equated to a landline phone. Didn’t those go out with webmasters? I digress.

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