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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

In the age of Follow The Crowd…

Consumed => “Q+A: Ben Silbermann – CEO Pinterest” by Tom Simonite on MIT Technology Review.

http://www.technologyreview.com/qa/511096/pinterests-founder-algorithms-dont-know-what-you-want

=> My value add (i.e., left a comment)…

Yes, crowds work if:

1) You’re a bird that fits in the flock you’re harvesting from.

2) You’re looking to discover what everyone else has discovered.

It would have been interesting to ask Ben Silbermann:

1) How they manage (read: try to create) serendipity and randomness. These are very much a part of offline life.

2) Would (for example) Steve Jobs have been inspired to create the ipod and iphone if Pinterest were his source of inspiration?

With all due respect to Pinterest and its ilk, discovering is relatively easy (in a quantity driven sort of way). The question remains, what about the filter? How can the quality of the discovering and the experience be optimized? How can the human experience be enhanced, and not just a collection of crowd based averages?

Pardon me if this was too off topic.

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