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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Improving your Internet marketing ROI

Consumed =>”How to Determine Internet Marketing ROI” by Nick Stamoulis on Search Engine Optimization Journal.

http://www.searchengineoptimizationjournal.com/2011/01/04/marketing-roi/

Left a comment…

Hey Nick. Thanks. Four quick thoughts:

1) Tag any/all URLs. See Google URL Builder for details.

2) Open a bit.ly (or similar) account so you can see what links you’re publishing (even to sites other than your own) are generating clicks (read: interest).

3) Read “What Sticks” by Briggs and Stuart. In short, marketing should and can be measured like every other biz discipline.

4) Personally, I wouldn’t put too much faith in “Simply Asking.” Sure it won’t hurt but the fact is most people’s recall is average at best. The better question would be to ask *why* they contacted you. Improving your message distribution mix is meaningless if your presumption about motivation is off target.

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