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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Impatient American needs faster Intertubes

Consumed => “How One Second Could Cost Amazon $1.6 Billion In Sales” by Kit Eaton on Fast Company.

=> My value add (i.e., left a comment)…

I think there’s a bit of a chicken vs egg scenario here. Are people not willing to wait X amount of time for a page to load? Or is that, given a wait time of X it has historically been not worth waiting for? I think the context of the latter is worth considering.

Is page load speed important? Of course. Are we getting more and more impatient? Yes, I suppose you can call it that. But regardless of what you call it, the fact is, people’s expectations are developed in the context of their experiences. If the last 10 pages that took X time to load sucked then I’m not going to wait around for the 11th. If the last 10 pages that looked like your page sucked then I’m not going to waste time reading yours if the first impression – blink! – has be thinking otherwise.

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