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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Imagine if Facebook were reality

Consumed => “46 Things We’ve Learned From Facebook Studies” by Kashmir Hill on Forbes.

http://www.forbes.com/sites/kashmirhill/2013/06/21/46-things-weve-learned-from-facebook-studies

=> My value add (i.e., left a comment)…

Re: “Facebook is an ideal environment for studying human behavior. ”

Ya lost me already.

Had you instead first said, “Facebook is an ideal environment for studying human behavior of the people who are on Facebook, are regular users of Facebook, are above the age of X, and not counting accounts for pets and other faux accounts, of course.” Oh! That petri dish? Correct?

Further more, shouldn’t study #1 be “People’s behavior online is an accurate predictor of how they act offline.”? Or perhaps you’re not familiar with the concept of slack-tivist? It should also be noted that since the FB algorithm controls a person’s News Feed, chances are traits are going to be skewed and amplified based on the algorithms desire to increase engagement. Nothing more. Nothing less. If you want to study anything about humans and human behavior, first you’d have to start with a pretty serious study of the FB algorithm, yes?

Finally, one study does not a conclusion make. Unless of course you’re wanting to channel Malcolm Gladwell and don’t mind playing fast and loose with the rules. No offense to Mr Gladwell. I too have a soft spot for this type of entertainment.

Don’t get me wrong. I’m no Luddite. And I’m certain there are some broad strokes to be made at 50,000 feet. FB is a lot of things, but offline reality is not one of those thing – at least not yet.

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