Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

I’m not pro-Internet. I’m simply anti-mediocrity.

Answered => “What types of goods are not suited to internet retail, that consumer would want to feel before purchase or simply say what is the path for highstreet stores?” on Quora.

https://www.quora.com/Online-Shopping/What-types-of-goods-are-not-suited-to-internet-retail-that-consumer-would-want-to-feel-before-purchase-or-simply-say-what-is-the-path-for-highstreet-stores

=> My answer…

Yes, traditional mass market retail is out. Experience, niche / specialty are in. Those who wish to survive will take the restaurant / resort model and apply it to retail. Let me explain…

Many say the restaurant business is hard but typically don’t understand why. It’s not the competition. Really, it’s not. What makes it amazing is also what makes it beyond the abilities of so many. That is details, the place where the devil is.

How many industries have so many opportunities for create a unique experience that enhances and differentiates their brand? The food – how it looks and how it smells. The service – how they act and how they dress. The menu. The silverware and wine glasses. The lighting. The music. The wine / drink. The website. Even the decor in the toilets. All these things can be utilized to build an exceptional Guest Experience.

Now contrast that opportunity to most of the experiences on the highstreet. Don’t worry, we can’t see you yawn ;) Cookie-cutter shite mindlessly tossed on a shelf with second-rate service / staff was never a great business model. Thank God that’s finally coming to an end. That’s not a pro-Internet statement. I’m simply anti-mediocrity.

Side note: I’m not so sure the reference to 6,000 loss of jobs is accurate. Chances are good someone else grew while their revenue declined. That said, they’re said to be opening an Amazon warehouse near me. The newspaper headline was “X New Jobs from Amazon”, as if Amazon wouldn’t be taking revenue from other business already in the area.

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