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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

If you’re going to promise then be certain to deliver

Consumed => “How to Write Headlines That Work” by Brian Clark on CopyBlogger.

=> My value add (i.e., left a comment)…

I think it’s worth mentioning that no matter what you write, the content should live up to the promise (read: expectation created) of the headline. You’re only doing your readers and your brand a disservice if the info-consumer finishes your article and believes they didn’t get what they expected.

For example, “How to Write Headlines That Work.” With all due respect, this article/post isn’t as much about how but about what. Perhaps it’s just me but there’s more words devoted to defining the various types of headlines than there are devoted to the promise. That is, how to.

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