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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

If I ruled the world (or at least MySpace)

Answered => “What would you do with MySpace if you’d just bought it?” on Quora.

http://www.quora.com/What-would-you-do-with-MySpace-if-youd-just-bought-it

=> My answer…

First thing? I’d change the name. There’s just too much baggage at this point. It’s hard to image anyone going back to MySpace. Maybe in time but that seems like a long time to wait.

Second thing? Find a graceful way to trim out any inactive accounts. Get down to the core/active following and rebuild from there. Mind you that core is probably still pretty sizable. Maybe not compared to FB but none the less, large by at least old media standards.

Third? Don’t try to be Facebook or even the next Facebook. Try to change the rules. Easier said than done. But probably easier than trying to be FB.

I’d like to add one more thing…

Changing the rating scale. Like just doesn’t cut it. It has no context and without the option of an opposite and/or a scale the reality is it has no meaning. So X people clicked a link labeled Like. At this point, big deal. I’m sure it is the #1 feature request FB. But obviously, advertisers aren’t going to support a model where they can be disliked. MS has nothing to lose by changing the game.

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