Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
Share RSS 2.0 feed for Sign up for the mailing list. Follow Chief Alchemist on Twitter. 'Like' the Chief Alchemist's page on Facebook. See what Chief Alchemist has been Q&A'ing on Quora. Chief Alchemist bookmarks & highlights on Follow the Chief Alchemist on Chief Alchemist channel on Chief Alchemist on Flickr. Mark 'Chief Alchemist' Simchock on LinkedIn. Free Initial Consultation. Email Chief Alchemist. Phone Chief Alchemist.
  • Mark ‘Chief Alchemist’ Simchock
  • 'Email me.Email => ca .at. ChiefAlchemist .dot. com
  • 'Phone me.Alchemy United => 732 997-0028
  • Free initial consultation.Free => Initial Consultation
  • Please be sure to subscribe to your communication channels of choice.
  • Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.
Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

If I ruled the world (or at least MySpace)

Answered => “What would you do with MySpace if you’d just bought it?” on Quora.

=> My answer…

First thing? I’d change the name. There’s just too much baggage at this point. It’s hard to image anyone going back to MySpace. Maybe in time but that seems like a long time to wait.

Second thing? Find a graceful way to trim out any inactive accounts. Get down to the core/active following and rebuild from there. Mind you that core is probably still pretty sizable. Maybe not compared to FB but none the less, large by at least old media standards.

Third? Don’t try to be Facebook or even the next Facebook. Try to change the rules. Easier said than done. But probably easier than trying to be FB.

I’d like to add one more thing…

Changing the rating scale. Like just doesn’t cut it. It has no context and without the option of an opposite and/or a scale the reality is it has no meaning. So X people clicked a link labeled Like. At this point, big deal. I’m sure it is the #1 feature request FB. But obviously, advertisers aren’t going to support a model where they can be disliked. MS has nothing to lose by changing the game.

Will not be published. Required.
Please include http://