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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

How to write a great press release

Consumed => “The Secret Potion of SEO: Dos and Dont’s of Writing SEO Press Releases” by Rebecca Babicz on SEO.com.

http://www.seo.com/blog/secret-potion-seo-dos-donts-writing-seo-press-releases

=> My value add (i.e., left a comment)…

Thanks Rebecca, you reminded me that adding press releases to the toolbox was on my to-do list for 2012. Cheers.

The only other thing I’d like to add is that when it’s possible and practicable be sure to uniquely tag your links as well. For example, if you’re sending your release to two different outlets, then the links for each should have unique tags. This will help with tracking the effectiveness of your campaigns. Granted, I realize some press release outlets are merely “de-aggregators” but none the less a tagged link is better than an untagged link.

I don’t mean to link-drop but for those not familiar with (Google Analytics’) Google URL Builder, my blog post on the topic might be of interest to you:

http://www.alchemyunited.com/2012/01/13/social-media-roi-alchemy-united-vs-google-url-builder-part-1

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