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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

How to turn a bad hair day into a great meal

Answered => “What are the best marketing tactics for a new restaurant?” on Quora.

http://www.quora.com/What-are-the-best-marketing-tactics-for-a-new-restaurant

=> My answer…

Mind you this isn’t exclusive to the restaurant industry but one of my all-time favorite guerrilla marketing ideas is to make an effort to impress those in the local (hair) salon/spa industry. Why? Because they spend all day talking to their clients. Makes sense, eh?

Other than that, be thorough and persistent. Singles, doubles and an occasional triple is going to serve you better than putting it all on red and swinging for the fences. There’s no magic bullet. Don’t let anyone tell you otherwise. That said, don’t be afraid to occasionally strike out. Experimenting is important.

Get out on the floor and talk with your customers. Find out what they’re liking and that they don’t. Consider the end to end Guest Experience as they wish to experience it. Not how you want to dictate it to them. Listen. Listen a lot.

Moi? I don’t necessarily expect great service but I detest bad service. It’s not rocket science, is it? Great service can make up for a good meal. But bad service is going to ruin a great meal every time.

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