How to design a logo

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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Wednesday

25 July

2012

10.40a

Consumed => “How to Design a Logo” by Sagi Haviv on Business Week.

http://www.businessweek.com/articles/2012-04-12/how-to-design-a-logo-sagi-haviv

Notice the lack of heavy-handed this and over do it that. Sure, it’s not easy defining a brand with a minimal number of shapes, colors and letter, but when it works, it works. More is not the answer.

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About Mark Simchock

Business, Technology & Marketing—The rockstars of the 21st century. In that context, the quest of this site is to capture my expertise, capabilities, intelligence & capacity to learn. Ideally, you’ll also be inspired by my passion. I love what I do. I get jazzed by the thrilling evolution of building things. Brands. Business models. Marketing strategies. Websites. Etc. My mission, whether online or off, is to maximize the ROI of the growth minded brands I collaborate with. I’m focused, committed and ready to rock. If you’re the same then let’s go!

Testimonials

“Mark jumped into a difficult situation and saved an important project for me. He is knowledgeable, conscientious and has a great attitude. He is a pleasure to work with.”Tom ColelloPrincipal, Overlook Digital (Saugerties, NY)
“Mark is great. He has had a very positive effect on our organization. He is knowledgeable, thorough, responsive, very detail oriented and, most important to me, accountable!”Carl FalcoPresident, Falco Design (East Brunswick, NJ)
“I'm finally on the internet! Mark did a great job helping me define the look and feel of my brand. He then used that foundation to build a website that was appropriate. The fit is perfect. I love it. ”Tom Ostrowski CPAPrincipal, Tom Ostrowski & Associates (South Plainfield, NJ)
“Mark brought vision, leadership, technical skills, marketing know-how and patience to to our team.”Thomas SauermanFormer Director of Development, EducationWorks (Lawrenceville, NJ)
“Mark has been very insightful. We're very excited about our new web site.”Jana HarrisonExecutive Director & Founder, Recovery Revolution Inc. (Bangor, PA)

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ON CALL CLIENTS WEB SITES BUSINESS TECHNOLOGY MARKETING TOOLS & RESOURCES NEWS MY FAVES HIDE

On Call - The links I'm most likely to reach for the most often.
- Add This Adobe Kuler Adode Acrobat.com Alchemy United Browser Lab Browser Shots Copy Paste Character Data Science Toolkit DreamHost ExpressionEngine Forums ExpressionEngine User Guide EZ Widget 1 Google Closure Complier Service Google Insights Google Keywords (Adwords)Google Page Speed Google Rich Snippets Tester Google URL Builder Headway Themes Mail Chimp Marketplace NPR.org Open Site Explorer Pixlr Postling Slick Deals Smashing Magazine SpeckBoy.com Sprite Box The Noun Project WP Snippets Yahoo! Smush It Zoho
Clients - Present as well as past. Direct as well as indirect.
- 21 Plus ABS ALL-STATE Legal Boom Bap Radio CAINJ.org Dr. Vagnozzi Bucci EducationWorks Exactly Jobs Falco Design Gregs Landscaping Hub City Heartbeat Johnson & Johnson Killington Year Round Local Wisdom Nanny Consultants NJ NJCCVTS One Simple Wish Overlook Digital Recovery Revolution Robins Nest Rhythm And Blues SchaeferNY.com Shanachie Entertainment Sharim V' Sharot TANAHome Thomas Ostrowski & Associates Vox Princeton Xero Xero Five
Websites - Completed projects as well as beta and alpha projects.
- 21 Plus Alchemy United Boom Bap Radio Chief Alchemist Conscious Wellness Designed By Jillian Exactly Jobs EZ Widget 1 Gregs Landscaping Killington Year Round Nanny Consultants NJ NJ Green Program of Study NxT LvL MrktnG One Simple Wish Recovery Revolution Robins Nest Rhythm And Blues SchaeferNY.com Shanachie Entertainment TANAHome Thomas Ostrowski & Associates Xero Xero Five
Business - Sources and resources that are less techie/design and more traditional in scope.
- Alchemy United Marketplace Mashable NPR.org NYTimes - Business TED
Technology - Business and life as seen through the eyes of ones and zeros.
- Google Closure Complier Service Google Rich Snippets Tester Make Tech Easier Marketplace Mashable NYTimes - Technology Open Site Explorer Stippleit TED The Noun Project
Marketing - Connecting with and inspiring the less objective side of the brain in order to create and communicate.
- Google Rich Snippets Tester Mashable Open Site Explorer Six Revisions Smashing Magazine SpeckBoy.com TED The Noun Project Tripwire Magazine Yahoo! Smush It
Tool & Resources - Direct links to sites and brands that often have been mentioned here.
- Add This Adobe Kuler Adode Acrobat.com Browser Lab Copy Paste Character Data Science Toolkit DreamHost ExpressionEngine Forums ExpressionEngine User Guide EZ Widget 1 Google Analytics (Metrics)Google Closure Complier Service Google Insights Google Keywords (Adwords)Google Page Speed Google Rich Snippets Tester Google URL Builder Google: Rich Snippets Headway Themes Mail Chimp Make Tech Easier Mashable Open Site Explorer Pantone to Hex Conversion Pixlr Postling PR.com PRLog.org Smashing Magazine Social Mention SpeckBoy.com Sprite Box Stippleit The Noun Project WP Snippets Yahoo! Site Explorer Yahoo! Smush It Zoho
News & Current Events - Appreciation for the fact that business exists within the context of a much bigger picture.
- BBC's World Have Your Say Marketplace NPR.org NYTimes - Business NYTimes - Technology TED
My Faves - The ones I like for both personal and professional reasons.
- Add This Adobe Kuler Adode Acrobat.com Alchemy United BBC's World Have Your Say Boom Bap Radio ExpressionEngine Forums EZ Widget 1 Google Closure Complier Service Google Page Speed Gregs Landscaping Headway Themes Hub City Heartbeat Killington Year Round Marketplace NPR.org Postling Recovery Revolution Slick Deals Smashing Magazine SpeckBoy.com TANAHome The Noun Project Vox Princeton Xero Xero Five Zoho

My “Top 10” - Topics, Tools, Clients & Projects, and Sources currently at the top of my list.

Topics - View stream entries by Topic.

Tool - View stream entries by Tool.

Clients & Projects - View stream entries by Client or Project.

Sources - View stream entries by Source referenced. Note: Only Sources referenced more than once are listed for this tab.