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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

How SEO made Arianna Huffington even richer

Consumed => “Web Words That Lure the Readers” by Claire Cain Miller on NY Times.

A couple things to note here…

=> The Chelsy & Harry article wasn’t even an article per se. My point being, photos are content too. Given the choice between not having the time to publish a proper article and snapping a couple photos and adding them to your site, then take the photos. If nothing else you can tell the people in them to check for them on your site. Ideally, they’ll make mention of it on Facebook or Twitter and you have a mini-viral spike. Better than nothing, right?

=> The comparison between HuffPo and CNN is bogus at best. No offense to HuffPo or CNN but is the view count of a Justin Bieber  video on YouTube the same as a TED Presentation? (Which is which is up to you.) My point being, while they are both media outlets, they probably appeal to two different target markets (with different Internet usage behaviors). Further more, it can also be interpreted that CNN has to work less hard to get traffic. That is, CNN has steady repeat visitors. That’s hardly a bad thing (as the article seems to imply).

=> This is almost perfect:

“Search is, in my mind, yesterday’s story,” said Lewis Dvorkin, chief product officer at Forbes, which recently redesigned its Web site to make it more social. “You’re finding that today’s audience is much more interested in the filter of their colleagues and friends who they trust than an algorithm produced by someone else.”

It’s not so much others serving as filters as much as people aren’t directly visiting website like they used to do. They aren’t going to a site to see what’s new. They are following a site’s content via RSS, Facebook and/or Twitter. When they see something they like, they jump on it and sometimes they share  it too. This is the new model. And this is also the model Chief Alchemist, as well as most other Alchemy United developed sites are based on. Ya dig?

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