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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

How many hits, I mean Likes do you have?

Answered => “Can Google detect the number of Facebook Likes a page has?” on Quora.

=> My answer…

Even if it can, I’m not so sure it really matters to Google. As measurements and indicators go the Like is fairly flawed. It has no context. It’s easy to game (read: inflate the count). The Like count you see isn’t necessarily for the page that you’re on. Etc. Etc. Etc. The fact is, the Like is highly overrated. It is like the “hit” of the late 90’s and early 2000s. Does anyone still count hits?

With this in mind, I believe these factors are among the inspirations for Google+. While I’m not here to explore and/or debate the technical difference, I do believe it’s safe to say that Google is much more comfortable being in control of their own metric than being at the mercy of someone else’s flawed one. For example, game the +1 and Google might penalize you in SERPs. If you game FB Likes, what’s the penalty? Not a damn thing. And who wants to build an empire on sand that shifts like that?

What I’m trying to say is, Google might be doing it, but it’s doubtful they’re putting a whole lot of algorithmic importance on it.

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