Growth Hacking: Lean Marketing for Startups
Consumed => “Growth Hacking: Lean Marketing for Startups” by Mattan Griffel on SlideShare.
=> My value add (i.e., left a comment)…
Great set of slides. Thanks for sharing.
With that said, the Highrise example is (fatally?) flawed. True (in slides 133, 134 & 135) the long form testimonial might have not performed well for immediate signup conversion but what about long term retention? Which of the two forms pulled in *better* users? Less signups might not even mean less referrals. What is the relationship between the source of the visit and the landing page? For example, does a page convert better for referrals via Twitter but not so much better for any other sources? I presume you get my point.
There’s no doubt the lack of details signup strategy increase signups – mainly because in (too) many cases it’s the only way to find out what the product *really* does. Really? You don’t know what your product does and you can’t sell it to me? So I have to waste my time to figure it out for you? And we’re going to start passing that off as a positive user experience? Surely you jest. Yes, it works for some. But something tells me the list that it doesn’t work for might be significantly longer.