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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Google Analytics custom reports for SEO

Consumed => “SEO Customizations for Google Analytics” by Justin Cutroni on Analytics Talk.

=> My value add (i.e., left a comment)

Thanks for all this Justin. Great stuff.

I have a question / thought about the “(not provided) Analysis” report. Is that just looking at traffic for (not provided)? (Yes, I could look at the report but I wanted to table this for everyone. Fair enough?) If so, might there be a way to aggregate all the “provided” traffic and then set up a report to look at the two buckets side by side?

What I’m suggesting is trying to understand the behavior of the (not provided) in the context of the provided and then perhaps being able to extrapolate the (not provided) visits from that. For example, if 25% the traffic is (not provided) and a number of comparison reports shows those visits to be fairly (or not) similar to provided visits then perhaps distributing the (not provided) visits over the provided would be a good report to have and to hand off to stakeholders. More or less trying to make an educated guess on what the analytics would say if the (not provided) was in fact provided.

In short, try to make the (not provided) unknown a known or at least a more understood unknown. What do you think?

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