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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Google Analytics (3rd edition) – Chapter 7

Consumed => “Google Analytics (3rd edition) – Chapter 7 (Basic Metrics and Concepts)” by Jerri Ledford, Joe Teixeia and Mary E. Tyler.

=> Key takeaway:

Pages 82 & 83: The definitions of how visitors are counted. The key is to understand how reporting period effects counting. For example:

— Repeat visitor: The number of unique visitors with activity consisting of two or more visit to a site during a reporting period.

— Return visitor: The number of unique visitors with activity consisting of a visit to a site during a reporting period, who also visited the site prior to the reporting period.

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