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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Google Analytics (3rd edition) – Chapter 19

Consumed => “Google Analytics (3rd edition) – Chapter 19 (Event Tracking)” by Jerri Ledford, Joe Teixeia and Mary E. Tyler. => Key takeaway 1 (page 361)

Does Event Tracking affect bounce rate? In short, it does. When a user lands on a page of your site and performs an action that is coded with _trackEvent, the visit will not be considered a bounce, even though the visitor may still leave the site without visiting other pages…

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