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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Google Analytics (3rd edition) – Chapter 18

Consumed => “Google Analytics (3rd edition) – Chapter 18 (Site Search)” by Jerri Ledford, Joe Teixeia and Mary E. Tyler.

=> Key takeaway 1 (page 343)

On setting up Site Search: Remember, changes to one profile in your Google Analytics account will need to be duplicated in every other profile that you wish to track Site Search for.

=> Key takeaway 2 (page 348)

Site Search terms are case-sensitive. Therefore, the search term “google” is not the same as the search term “Google” or the search term “GOOGLE.” These will be counted as three separate, unique search terms, and won’t be combined into one line item.

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