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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Google Analytics (3rd edition) – Chapter 17

Consumed => “Google Analytics (3rd edition) – Chapter 17 (Content Overview)” by Jerri Ledford, Joe Teixeia and Mary E. Tyler.

=> Key takeaway (page 329)

“Entrance sources differ from entrance paths in that sources are where the traffic comes to your site from and paths are where the traffic on your site starts. Of course, the Entrance Path is just the first page in the navigational path that a user might take through your site. But that traffic has to come from somewhere, and that’s what the Entrance Source is. The Entrance Sources report, shows what sources sent traffic to each page of your site. By default the data for the main site page is displayed, but you can change that setting using the Content drop-down menu.”

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