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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Google Analytics (3rd edition) – Chapter 15

Consumed => “Google Analytics (3rd edition) – Chapter 15 (Analyzing Visitors)” by Jerri Ledford, Joe Teixeia and Mary E. Tyler.

Some what of a dry straight forward chapter. While obvious to many this bit seem to be worth sharing:

=> Key takeaway:

“If one person has more than one account on more than one computer (rather than the same account on more than one computer), then GA counts as many unique visitors as there are computers. In other words, three computers are to three absolute unique visitors, which just means that, really, people aren’t counted as visitors, computers are. Also, if a user turns off all cookies settings (and many do for privacy reasons), Google Analytics cannot track them at all. These users look like new, absolute unique visitors every time they visit the site.”

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