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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Google Analytics (3rd edition) – Chapter 14

Consumed => “Google Analytics (3rd edition) – Chapter 14 (Hacking Google Analytics)” by Jerri Ledford, Joe Teixeia and Mary E. Tyler.

=> Key takeaway:

Page 222: “Duplicate profiles have many different uses. You can create up to 50 separate profiles in one Google Analytics account, and the options are limitless as to what data you can track in each of them. You can track 50 different web sites, all with different UA numbers, if you’d like to. However, with some nice filtering you can do things like track all your Google AdWords data in its own profile for the same web site. Or track all e-mail marketing campaign data in its own profile. How about organizing your subdomain/multiple domain traffic with a few duplicate profiles?”

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