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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Google Analytics (3rd edition) – Chapter 13

Consumed => “Google Analytics (3rd edition) – Chapter 13 (Google AdWords Integration)” by Jerri Ledford, Joe Teixeia and Mary E. Tyler.

=> Key takeaway:

Page 217: “Be very careful when comparing data from different types of traffic sources against one another…Therefore, use caution when comparing performance metrics between marketing channels. They aren’t always comparable, and may ultimately leave you with a misleading choice of one channel versus the other channel. This may not  be the best solution for you, since there are other ways of determining success and making a choice.”

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