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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Google Analytics (3rd edition) – Chapter 12

Consumed => “Google Analytics (3rd edition) – Chapter 12 (Funneling Visitors to Their Destination)” by Jerri Ledford, Joe Teixeia and Mary E. Tyler.

=> Key takeaway:

Page196: “Another little quirk that’s related to the backfilling issue is that Google doesn’t particularly care in what order your visitors accomplished the funnel steps.” Whether it’s 1, 2, 3 and finally 4. Or 2, 1, 3 and finally 4. Both will be considered satisfied funnels by Analytics.

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