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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Going viral isn’t all it’s cracked up to be

Consumed => “Fanning the Social Media Flame for Viral Exposure” by Lisa Barone on CopyBlogger.

http://www.copyblogger.com/social-media-flame/

Left a comment…

Interesting. But at the same time I’m a bit shocked by the obvious irony. Maybe it’s just me? The contrarian?

That is, you specifically mention about pushing the buttons of “the right people” to fan the flame but then define success by how far and wide your blogging {bleep} is splattered against the e-wall? Frankly viral doesn’t mean {bleep} if it doesn’t drive some other bottom line metric. Viral for the sake of viral is just plain silly.  Or did I miss that part of the discussion?

In a split second it seems as if quality visits gets tossed out the window in favor of bragging rights.  Sure a spike is nice to have but isn’t the ultimate goal quality views and visits? Or maybe this discussion is limited to pay for sheer impressions, and not one looking to attract high quality clients?

My point is, that if the purpose is to engage clients and deepen engagement, that’s not synonymous with getting a viral reaction to an occasional post. One can’t help but wonder what would happen if the energy spent to fan the fire was instead focused on a couple of prospects.

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