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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Getting your social marketing house in order

Consumed => “15 Powerful Social Media Tips” by Elena Simionescu on SpeckyBoy Magazine.

http://speckyboy.com/2014/01/23/15-powerful-social-media-tips

=> My value add (i.e., left a comment)…

Good stuff. Thanks Elena.

A couple thoughts if you don’t mind.

#1 – This could / should be titled: “It’s the conversation, stupid” :) Or at the very least: “It’s all about sharing to enrich others (not self-serving broadcasting)”. “Selfie marketing” is so 20th century, yes?

#6 – I think this depends on the brand and the objectives. Personally, if I’m looking for new thoughts / ideas / articles and I end up on something older I usually get annoyed. I believe that if you’re going to re-post anything older than (say) a week (or perhaps a month), it should be identified as such.

#8. Again, I think I see it differently. Brevity is great but it also leads to small same-y ideas. The internet is bursting with those at this point. Sure they read quick but they also satisfy little. Fact: Long is okay. They key is to break that up in a multi-part series. The bonus is, people who miss an earlier part can do back. And people who get hooked, keep following the series. One and done brevity blogging is so well, um, one and done :)

=> I have two more for your list:

#16 – #2 Should be: “Measure”. We all know the saying – or we should – “If you’re not measuring, you’re not marketing.” As a matter of fact, I have a process / work flow for helping with social share measurement that uses Google Analytics URL Builder tagging and URL shortening. Unfortunately, I’m waiting for a bug fix to the new Google Sheets and then I’m going to share it. I promise to let you know.

#17 – The book “[What’s the Future] Of Business” by Brian Solis (http://briansolis.com and http://wtfbusiness.com) is a must-read for anyone trying to wrap their head around social and the direction of business in the 21st century. While WTFoB is *not* a social how-to, it does provide much of the necessary context and concepts that many / most still seem to be missing. I highly recommend it. And get the print version they’ve done a pretty nice job with the experience of the book.

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