Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Getting your idea off the ground

Consumed => “Building a Business: Marketing and Product Development” by Patrick Mawhood on University of Oxford (podcast).

http://podcasts.ox.ac.uk/building-business-marketing-and-product-development-audio

In short, be thorough and think things through. Yes, you can move quickly but that doesn’t mean you should be mindless.

btw, another way to test is with Pay Per Click ads. Set up a (faux) landing page and then see if you can drive traffic into it with PPC.

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