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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Getting To Know Facebook Ads

Consumed => “Facebook Ads: Success Secrets From a Facebook Insider” by Elsa Wenzel on

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Great stuff. Thanks! A couple things to add, if you don’t mind:

1) I think it should be noted that Community Coffee is an example of ongoing efforts that result in success. One “successful” question that leads to “engagement” does not a success story make. Social media is not a single shot panacea (as too many believe), it’s a tool for doing ongoing conversational marketing battle. Social media will not make a sucky brand less sucky.

2) For those who wish to interact personally with your own Facebook page/community be warned that as an admin of a page, you become the page when you visit it. That is, you can not post as your personal self. I believe there are workarounds to this but don’t have time to discuss at the moment. Sorry.

3) Segmenting is as much about motivation and message as it is about “physical” attributes. Yes, do target, obviously :) But be sure to take it a step further and think about motivation and the best message to make the connection. For example, being engaged is an attribute but it’s not the true motivation for why someone might be interested in your product/service. OK, maybe not the best example but I’m only on my first cup of coffee.

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