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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Focus, planning and purpose

Consumed => “10 Reasons to Eat ROI for Breakfast in Social Media” by Pam Moore on Social Media Today.

=> Value add (i.e., left a comment)…

“The only way you are going to see real results in social media is with the development of an integrated plan, objectives and goals.”

Exactly! The world has not changed as much as most SM gurus and technology-is-the-answer-to-everything “consultants” would like us to believe. Now more than ever, to get best practices results out, best practices have to go in. Right? Right!

In addition, what is too often left out of the “it’s free & easy” conversation is that a low barrier to entry expotentially increases noise. Far too many sign up for Facecbook Twitter, etc. and believe they are the only ones who are messaging. They toss out a handful of half-heart updates and then wonder why the world isn’t beating down their door. That wasn’t true pre-Internet and it’s certainnly not true now.

Yes, there are instant rags to riches stories like YouTube but those are by far the exception, not the rule. Focus, planning and purpose are still best practices worth embracing.

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