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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Fascination as a means to motivation

Consumed => “Fascinate: 7 Triggers to Persuasion & Captivation” by Helena Bouchez on Marketing Profs.

Left a comment…

Hello Helena. Interesting.

I’d like to “argue” that these are not THE triggers. They are the means to the ends. The ends being motivation. Specifically (in the context of this site’s mission), what motivates someone to buy a product/service? With motivation in mind these tactics can be used to pull that trigger.

I could be that my definition of fascination is not the same as Hogshead, but I don’t believe that fascination is enough. For example (and taken to an extreme), one can fascinate a child fairly easily. But doing so is not synonymous with motivating the child to behave.

Maybe it’s just me?

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